Charli D’Amelio 2024: Controversies, Follower Loss & Net Worth

Few social media stars have seen their fortunes swing as wildly as Charli D’Amelio’s, from a meteoric rise to 100 million TikTok followers to a very public fall from grace in 2024, where she navigates a new kind of spotlight focused on reputation management rather than viral dances. This article separates the verified facts from the rumors, tracking her latest controversies, follower trends, and where she stands now.

Full name: Charli Grace D’Amelio ·
Date of birth: May 1, 2004 ·
Primary platform: TikTok ·
TikTok followers: 159.3 million ·
Instagram followers: 40 million ·
Notable achievement: Second most-followed TikTok account

Twelve data points worth knowing—one pattern: the gap between the public perception of a “cancelled” star and the actual numbers tells a different story.

What has happened to Charli D’Amelio?

Charli D’Amelio’s career pivot to YouTube

• Charli started posting on TikTok in summer 2019 and quickly became the most-followed creator on the platform (Wikipedia).
• By 2024 she ranked as the second-most-followed TikTok account, with about 152 million followers in March 2024 according to Evening Standard (UK news outlet).
• She launched a YouTube vlog channel in 2024, with a subscriber count fluctuating around 9 million as of late 2024 (SPEAKRJ Stats (social media analytics)).

Recent public appearances and projects

• At Coachella 2024, Charli faced backlash over a see-through white dress and concerns about older men approaching her, as reported by Dexerto (entertainment news).
• Her Hulu reality series The D’Amelio Show ran for two seasons, chronicling her family’s life.

Bottom line: Charli D’Amelio remains a top-tier creator but has shifted from rapid follower growth to managing a maturing brand. For fans, the YouTube pivot offers a new window into her life. For critics, the Coachella episode underscores the scrutiny she still faces.

The implication: reputation metrics can diverge significantly from actual follower counts.

Why is Charli D’Amelio so rich?

Brand deals and sponsorships

• Charli has partnered with major brands including Dunkin’ Donuts, Hollister, and Morphe (Wikipedia (biography)).
• She reportedly earns significant revenue from the TikTok Creator Fund and sponsored posts.

Hulu reality series ‘The D’Amelio Show’

• The family’s reality show aired on Hulu for two seasons, providing a substantial income stream.

Merchandise lines

• Charli and her sister Dixie have launched clothing and merchandise collections.

Bottom line: Charli’s wealth comes from a diversified portfolio of brand deals, a reality TV show, and merchandise—not just TikTok. For aspiring influencers, the lesson is that platform fame alone rarely produces seven-figure earnings; cross-platform monetisation is key.

The pattern: net worth estimates for influencers are often unverifiable, so caution is warranted.

For more on influencer earnings, see Corinna Kopf: Age, Net Worth, Baby Rumors, OnlyFans Career.

Does Charli D’Amelio vape?

Viral video allegations

• In 2023, a video circulated on social media appearing to show Charli vaping. The clip was widely shared, sparking debate among fans.
• No official confirmation from Charli or her representatives has been issued.

Public statements from Charli D’Amelio

• Charli has not publicly addressed the vaping allegations. The claim remains unverified, and the original video’s context is unclear.

Bottom line: The vaping allegations are based on a single unverified video. For readers, this falls into the “unconfirmed” category—until Charli or a credible source provides evidence, it’s speculation, not fact.

Is Charli D’Amelio in a relationship?

Past relationships

• Charli previously dated musician Landon Barker. The couple confirmed their breakup in early 2023 (Wikipedia (biography)).

Current dating rumors

• As of 2024, Charli has not publicly confirmed a new relationship. Speculation at Coachella 2024 about her being “swarmed by men” was covered by entertainment outlets but not confirmed by Charli (Dexerto (entertainment news)).

Bottom line: Charli’s relationship status is a private matter. The pattern: public speculation often outpaces confirmed facts, and fans should treat rumors as unverified.

Why did Charli lose a million followers?

Chef backlash incident explained

• In November 2020, a video titled “Dinner with the D’Amelios” showed Charli and her family preparing a meal. Critics accused her of disrespecting the chef who had prepared the meal. The backlash was immediate: Charli lost nearly 1 million followers within days, as reported by ET Online (entertainment news) and PAPER Magazine (culture publication).
• Bustle (women’s lifestyle publication) reported that the follower loss exceeded 800,000. Charli later apologized on Instagram Live (Vice (news outlet)).

Other cancellation controversies

• In 2022–2023, the D’Amelio family faced a broader “cancellation” wave on social media, driven by fatigue with their omnipresence and perceived tone-deafness.
• Despite the 2020 loss, Charli’s follower count rebounded: by 2024 she was still among the top two most-followed TikTok accounts, with 152 million followers according to Guinness World Records (global authority).

Bottom line: The famous “million follower loss” happened in 2020, not 2024. The 2024 controversies (Coachella outfit, chef video) generated buzz but no verified large-scale unfollowing. For brands, the lesson is that a single viral backlash can be survived—provided the creator’s core audience remains loyal.

For context on social media controversies, see Dhar Mann: Biography, Controversies, and Net Worth.

Charli D’Amelio is an American social media personality and dancer.

— Wikipedia biographical entry

Bio: “Charli D’Amelio · 20 · TikTok · YouTube”

— Charli D’Amelio’s TikTok profile

The backlash was so intense that Charli lost nearly a million followers in a matter of days.

— ET Online

For Charli D’Amelio, the 2024 narrative is not about a collapse but about a transition: from a teen dance sensation to a young adult managing a multi-platform career under constant scrutiny. For brands and fans, the choice is clear: either accept that her audience is resilient and her controversies are mostly noise, or miss the fact that the second-most-followed TikTok creator is still very much in the game.